The most successful companies are the ones that create positive experiences — both online and off. When a user visits your website, the “user experience” (“UX”), should be designed in such a way that each user is able to interact with your website and find the content they came for.
The UX represents the perception left in a person’s mind. If it’s a bad experience, they don’t come back. And they tell their friends…and Google. When designing for interaction, usability is key. We create user interfaces that are simple and intuitive to use. This allows your users to accomplish their goals while also providing a rewarding experience associated with your brand.
When was the last time you used your smart phone to look at website? There’s a huge chance that you use your phone for web browsing all the time… maybe you’re even reading this on your phone right now!
CCM can make your site look just as good on a smart phone or tablet as it does on a big desktop monitor. Google also prioritizes sites that are “mobile-friendly.” (Already have a site? Test to see if it’s Google Mobile-Friendly »)
“CMS” stands for “Content Management System.” There are a lot of options out there, but at CCM we’ve proudly chosen WordPress and the Genesis Framework. Why? To provide the most flexibility, security, and usability for our clients.
We’ll take care of all that geeky programming, coding, and designing stuff. If you’re up for it, we can train you to do much of your routine site updating like adding calendar items, photos, blog articles, etc. Thanks to the WordPress CMS, it’s totally doable for you to maintain your site.
A microsite is a website that is comprised of an individual page or a cluster of pages which supplement a company’s primary website. The microsite typically will have its own URL distinct from the primary site. Microsites are separate from a company’s full website and are dedicated to serving one purpose – thus eliminating the clutter and distractions that come with a full website.
A microsite has the power to highlight a product, launch a promotion, or elevate a marketing campaign in a way that full websites or more traditional marketing cannot. Let’s discuss how a microsite can help drive more leads to your sales team.
A landing page is exactly what the name suggests. It’s a particular page on a website used for a certain purpose, to promote a specific product, or service. Because it is hosted on your main domain, its web address will usually be something like www.YourDomain.com/LandingPage or LandingPage.YourDomain.com where the title “LandingPage” is customized to reflect the product or service you’re promoting.
Landing pages function as single pages that tell the story of the product or service you are offering, and it provides a method for people to interact with your brand. Methods of interaction include downloading a specific file, signing up for a free trial, subscribing to a newsletter, or buying a specific product or service. Put another way, just as your homepage focuses on site navigation, landing pages focus on conversion. Whatever your conversions goals are, we can help design a landing page that will grow your business.
Are you ready to add an online presence to your brick & mortar store? Do you make a product that you’d like to provide to the masses? Talk to us about implementing a reliable and secure “shopping cart” experience for your online shoppers. We’ll help you make it a no-brainer for your customers to push the “buy now” button!