Twitter is my worldwide connection to world news, funny memes, the latest gossip, and random thoughts that could be sometimes left unsaid. Twitter is a type of social media that allows people to share their thoughts, connect with others and discover what’s happening around the globe. Twitter happens to be one of my main social media platforms I use on a daily basis. I often go onto my Twitter app more than ten times a day. Twitter for me is often the only place I will be able to catch up on the latest global news simply because it’s easier and faster.
Now you may be thinking how is Twitter beneficial for my small business? Well, let me enlighten you on at least one beneficial aspect of Twitter today. and that is Twitter polls. Twitter polls were announced in 2015 and even though they are not as popular as they first were they are still relevant to today’s media.
Todd Sherman from Product Hunt Blog says, “From what I see, polls spurs more conversations around the topic then asking the same question without a poll because people reflect on what others think.” Twitter polls are actually not a new concept; the concept was simply made easier by Twitter’s developers.
The old way of creating a poll was composing a tweet that had the question, but then to vote one way or another depended on if you liked the tweet or retweeted the tweet. This offered no privacy to the voter what so ever and often resulted in a lack of participation. To create a poll there are a couple of steps, but in the long run it is worth the few extra seconds spent on the tweet.
Do you still do Twitter polls?
— Poll Tweets (@ThePollTweets) May 18, 2016
First, you start out like any other tweet. However, instead of just composing the tweet you click on the chart icon at the bottom of the composition box. Then continue composing the tweet and create the choices the voters will select. Posting the poll is the last step.
The poll will last for 24 hours and the results will be available, as well as being able to see how many people have participated in the poll. The way people vote on this type of poll is simply by choosing one of the options. After deciding on a choice, the percentages of each choice at that time and how much time is left is shown to the voters.
A smart move by Twitter was the privacy offered to people voting. Once a person participates in any poll it is assured that the person will not in anyway be connected publicly to the poll after the fact. This is very important don’t you agree? This feature gives the voters complete privacy, knowing that no one can see how they voted. The downfall for larger brands is that no market research can be done with these polls, however, for smaller brands, important questions can be answered easily. With this feedback you are allowing people to see that their opinions are important to your small business brand. There is also a chance that the polls will help boost conversation about your company giving your business some acknowledgement from new people and potential clients.
So, how I see it is that twitter polls do have beneficial aspects to them and should at least be considered in every small business.
Let’s have a little fun here. I created a twitter poll below. Care to share your thoughts? Remember, everything is private! Smile!
What’s your favorite season?
— Annie Geswein (@annie_marie95) June 9, 2016
If your business doesn’t have Twitter it might be a great time to consider signing up.
What has been your experience with twitter polls? Have you used them? If not, try them out and let me know.