Oh Pinterest, how I love you. I use Pinterest daily in my free time to find things that interest and inspire me. I use it personally to get ideas for projects I want to create, recipes I want to fix and all things nerdy. That is why I use it. But did you know that you can also use Pinterest to grow you small business? Let me share one example with you. My mom is a preschool director at Weekday Preschool, so she uses Pinterest for lesson plan ideas and fun crafts for her students to create. In addition, she is also a 31 consultant and she pins things to help grow her business. She also uses it to brainstorm new ideas on how to use 31 products in different, creative ways. She will also we use Pinterest to generate cute, creative gift ideas for friends and family members.
Now, let’s dive into the “what Pinterest is” part. Pinterest is a place where you can share your interest with others. Get it? That’s why it’s called “Pinterest”. You “pin” your “interest.” You have a profile that catalogs many, many boards. Boards are how you organize your pins and pins are the stuff you are displaying. Let’s break it down even more.
What is a Pinterest Profile?
This is where everyone can see your boards that hold your pins. Are you staying with me? You want to make sure that you use a business profile and not a personal profile for your small business. You can organize the boards any way you like. I would put the most popular ones on the top. That way your most important boards will be the first ones people see when they go to your profile.
What is a Pinterest Board?
Boards are like a virtual bulletin board/vision board. You can have as many as you want and organization is the key. Here are some examples of different boards you can have. Let’s say you sell chocolates. You could have a board for dark chocolates, a board for white chocolates, one for nut free, a board for vegan and so on. Create as many boards as you want for the different chocolates you sell. Let’s take it one step further. You could also have a board for the benefits of chocolate and pin your blog posts to this board. In addition, you could also have a board for fun images of different chocolate creations that you think your followers would like to see.
What is a Pin?
Pins are the things you wish to share with everyone. Pins can be pictures, .gif (pronounced “giph”) image files, videos or blog articles. Did you know that most of the pins on Pinterest are blog articles? Tip: Before you pin something think to yourself “where should this pin go?”
What are Rich Pins?
Rich Pins are an extra step that you can take to validate who you are. Pinterest has a great article explaining what they are. Here is how you can validate your pins. Just add the url of your pin source and click validate.
How could this help your small business?
What is so great about Pinterest is that it will fill your homepage with pins from the people you are following, but also of pins that Pinterest thinks you will like. Pinterest does this by collecting data of your searches and different pins you have clicked on. Another way to explain this is if you really enjoy home decor and you have been clicking on a lot of pins about home decor, then Pinterest will show pins on your homepage of home decor that they think you will like to see. How will this help your small business? If someone clicks on your pin, most likely the next day they look at their Pinterest another one of your pins will be on their homepage whether they follow you or not.
Another great aspect of Pinterest is that other people will be doing your promoting. How you ask? When someone pins your pin to one of their boards, then all the people that are following them will see it. So, if that person pins it, then all the people that follow them will see it as well.
Here are some other great blogs to help you start your business profile on Pinterest.
- How to use Pinterest to grow your business
- Using Pinterest for your small business
- 10 ways to optimize your Pinterest business page for social media marketing
Remember to just have fun and if you find it interesting someone else will too. Comment below your Pinterest profile so we can follow you. You can follow us on Pinterest for tools to help your business grow. CCM | Marketing
How is your small business using Pinterest? I’d love to have you comment.