All small businesses need a website to promote their brand. However, what is even more important is that your website is also a mobile-friendly website. What does it mean to have a mobile-friendly website? Having a mobile-friendly site means that your site will look pleasing on all screen sizes, it is easy to read, and your visitors can maneuver through it on smaller displays like tablets and especially devices like an iPhone and Android. In fact, if you take a look at the CCM website on your smartphone device and then on your computer you detect the difference between the mobile layout and the desktop layout.
1. Your Users
Imagine if you will, a time you were looking something up on your phone, looked at a website and you found yourself having to ‘finger pinch’ the screen so that you could read the content. Did you find yourself taking the time to try to read it or did you go on to a different website that was mobile-friendly? Now a days, almost everyone has a smart phone or a tablet or even both. If your website is mobile-friendly, it will provide your users with an enjoyable experience and you will gain more clients that way.
2. Design Aspect
Nobody wants to be looking at your website on their smartphone and have to stretch out the screen to read your content. When you have a mobile-friendly website, it gives it a clean look that will engage your users. If you have a phone number on your website, it is now clickable and that means that your small business is easier to contact.
3. Social Media
Social media is on the rise to becoming made for mobile devices only. When someone looks up your business on Facebook or Twitter using there smartphone, they can go directly to your site by clicking a ‘call to action’ (CTA) link. Facebook now provides a CTA button right within the mobile user experience. Read more about Facebook’s new CTA buttons.
4. Be One Step Ahead
Now is the time to get ahead of your competition by updating your website to a mobile-friendly website. Not everyone has a mobile-friendly site, so now is the time to update yours. You will get a higher rating from your users if your site is mobile-friendly.
5. Google Will Like You More
Your website will rank higher on Google if your website is mobile-friendly, and every business wants to be on the first page of Google. Right? Google will most likely penalize your website if it’s not mobile-friendly. Google has a 30 second test that will alert you to whether your website is mobile-friendly or not. Test your website now. Let us know in the comments below if your website passed Google’s test.