Are your ready to join the social media revolution?
Having A Facebook or Twitter Account Isn’t Enough
Let’s clear up a major misconception – just having a facebook or twitter profile for your small business does not qualify for a social media marketing strategy. Any small business or nonprofit can have a facebook account. What converts strangers to contacts and contacts to customers is having a social media marketing strategy.
Think about it. You create detailed goals and strategies for every other facet of your marketing campaign. If you send out direct mail sales letters, you identify your target audience, create a targeted list, write a call to action to achieve a certain response, and measure the results.
Doesn’t it just make sense to do the same type of strategizing for your social media marketing campaign?
We think so.
Why Should Your Small Business Use Social Media?
Three reasons …
- People are spending more and more time online and the numbers grow everyday. Your next customer is online. Do you have a strategy to communicate with them and ultimately get their business?
- The ability now exists to have a dialogue with prospective customers and existing customers. Conversations are key healthy customer relationships and future sales.
- Now more than ever before social media allows you to monitor your brand and assess in valuable ways what others are saying (or not saying) about you and your products and/or services.
There are no cookie cutter approaches to developing a social media marketing strategy for your small business or nonprofit.
We help clients develop a social media strategy that converts strangers to contacts and contacts to customers. If this makes sense to you, then we should sit down over a cup of coffee and have a conversation.
