January 12, 2011 (GREENFIELD, IN) – SportsWorld, a national non-profit based in Indianapolis, recently decided to revamp their website. They hope the change will make a greater impact on schools and students across the nation.
Sports World was originally founded by former NFL chaplain, Dr. Ira Lee Eschelman, in 1978. He began by scheduling NFL players to speak at school assemblies, allowing the players to share with students about choices and consequence. Eventually players across the sports world–from softball to baseball to football–were brought in.
Each player is professionally trained for public speaking, and addresses the hurdles they had to overcome to succeed. The mission of the organization accurately states: “Sports World is sending former professional athletes to share personal life experiences with students, helping them to recognize the consequences of their choices while challenging them with the mission of hope.”
For the work of improving the website, Sports World naturally chose to partner with Greg Cross of Cross Creative Marketing. Jennifer Raney, director of Marketing, has known Greg Cross for nearly
four years and worked with him on other projects. She has found him to be knowledgable, easy to work with and, most importantly, reliable; she knew he would be the one to help them accomplish their goals.
Raney and those at Sports World find that the new site is easier to manage, control and grow when necessary. “Sports World is in the business of making an impact on the lives of our youth,” says Raney. “With this new site I feel that we’ve finally hit that mark of what impact looks like. We are online, in your schools, and ready to make a difference.”
Check out the new Sports World website
About Greg Cross