If you’re one of those normal small businesses like us then you are probably thinking what I’m thinking:
“What?!!! It’s the middle of October? Whatever happened to February and July?”
Maybe you had big ambitions after Thanksgiving and Christmas 2013: “I’m going to start planning for Black Friday on January 2!” But alas, your grand plans for
- email marketing, special coupons, and “tell your friends” campaigns
quickly got buried under
- Schedule-C, the water bill, and 2,073 emails
We understand. As long as you’re not Macy’s or P.F. Chang’s, it’s okay to be behind—even way behind— on holiday promotions.
Guess what, though? It’s not too late to implement a simple strategy to increase your impact this holiday season. Taking just an hour or two now to plan could make a noticeable difference in your sales! Consider these questions:
- What will I promote?
- What media will I use?
- What do I need to do to make it happen?
What’s so special about that?
Having a special deal can make your business stand out during the holiday rush. Who doesn’t like a sign that says “SALE”? The ideas are endless, but here are a few:
- Spend $50, receive a $10 gift certificate for your next purchase
- Buy this and that, get this other thing free
- 20% off your purchase between 6-8pm
- Tell a friend: give them this coupon, when they use it, you will get an email with a $10 coupon for yourself
- “Flavor of the week” voting contest
Gettin’ it all out there
Use different channels to tell people about your promotions, like these:
- Facebook– on your business page, paid ads, and local “Deals”
- Physical signage and coupons at your location
- Email deals
- Mobile app coupons with free/low cost services like Paid2Save
- Collaborate with other businesses to hand out coupons for each other
Look for future blog articles we will have more info about how to use these tools to promote your special deals.
Just do it
- Once you’ve determined the promotion and the media, the execution is usually the easy part. Just consider what you need to do to make it happen:
- Do you need to hire a graphic artist to design a flier, coupon, and two Facebook ads?
- Do you need to order business card-sized “Tell a friend” cards?
- Do you need to write and schedule 3 email blasts that will happen throughout the season while you’re busy selling?
Take a few minutes to put tasks on your calendar. Better yet, do the tasks on your list now. Black Friday and Small Business Saturday will be here before you know it. However, with a little planning, you and your business can be ready for your best holiday season yet!