An email list is an untapped income opportunity for your business. What is an email list? It's a collection of email addresses of your customers and prospects that have agreed to fill out a form to receive emails from your business. These email addresses are collected into a CRM (Customer Relationship Manager) software or email database software that allows you to send out targeted messages either immediately or automated to all the people on your list. You can also choose to send email to … Read more about 7 Reasons Why You Need To Build An Email List
First off, let me start by saying most clients DO NOT have this type of feedback. As a designer, I have come across some of the most interesting clients in the world, both good and bad. Most of my clients are wonderful and a delight to work with!! However, some clients have some of the most gear grinding feedback that to which every designer can relate. In the spirit of being helpful I have listed 8 types of feedback that designers the world over hate hearing. Please, take note, and don't be … Read more about 8 Types Of Feedback Graphic Designers Hate Hearing
Oh Pinterest, how I love you. I use Pinterest daily in my free time to find things that interest and inspire me. I use it personally to get ideas for projects I want to create, recipes I want to fix and all things nerdy. That is why I use it. But did you know that you can also use Pinterest to grow you small business? Let me share one example with you. My mom is a preschool director at Weekday Preschool, so she uses Pinterest for lesson plan ideas and fun crafts for her students to create. … Read more about Growing Your Small Business With Pinterest
Sarah Ware, co-founder and chief executive of Markerly, an influencer marketing platform, wrote an article for Entrepreneur magazine, "9 Marketing Mistakes That Cost Your Business Money." Businesses live and die by their marketing strategies. Here are her 9 core marketing mistakes that could put your company six feet under. Ware mentioned in her article that when she is evaluating whether or not her services are the right fit for her clients, she asks the following questions to make sure … Read more about Are You Making These Marketing Mistakes?
Making a website is like baking your favorite cake recipe. It is full of flavor and pleasing to the eye. For those who don't know me, one of my favorite past times is baking. You can learn more about me here on our meet our team page. I wanted to combine two of my favorite things, baking and website development to show how you can make a wonderful website that is truly scrumptious. What you will need for this recipe: Base Flavor Filling Icing Decoration Start with a Good … Read more about The Perfect Recipe for a Website
It’s the day before Thanksgiving, 2011 and I am working remotely today at my favorite place to work when away from the office – Paradise Bakery & Café in the Castleton mall area in Indianapolis, Indiana. This morning I had their Veggie Omelet. That’s right, no meat. I need to lose a few pounds fer sure, well actually about 20 pounds. I told the guy behind the counter that it seems wrong to eat meat or for that matter even eat at all the day before Thanksgiving. He chuckled. After I … Read more about How To Say Thank You To Your Customers All Year Long
Never underestimate the power of a great logo. The swoop. The shiny apple. The yellow shell with the red border. One look and you know the brands – Nike, Apple, Shell. A great logo is the face of your brand and reinforces its identity in the minds of consumers. Below are five key factors to creating a great logo. Simplicity – Simple colors and simple font are the foundation for a great logo. Something modest with appealing colors is easy to identify as the face of your company. Readability – … Read more about 5 Key Factors to Creating A Great Logo
How are you using your business card to promote your small business? Your business card is the most inexpensive and yet most important marketing tool you possess. And yet so many small businesses minimize its usefulness. People often judge your business based on how your business card looks. However, what is also equally "sinful" is to have a great business card and not have them readily available to hand out. You should be passing out your business card at every networking opportunity you … Read more about Networking Tip – Your Business Card