Twitter is a great social media tool for your small business. Yet the thousands of small business owners I have talked with over the years misunderstand the big picture of how Twitter can help them grow their small business.
There are some amazing tools out there that your small business can use to manage your Twitter connections and help market your business. I have listed 10 Twitter applications below that are a great place to start. This list by no means exhausts all of the applications out there, so please share in the comments box the Twitter applications you find helpful and how you are using them to manage your small business twitter connections.
TweetDeck - TweetDeck is your personal real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more.
Group Tweet – This application lets all individuals within your company to post updates which can be privately viewed only by your group of approved members.
Hashtags - Track a certain keyword on Twitter.
Twitoria – This simple application lets you quickly find out which of your followers has not been actively tweeting. Easily sort through your network of followers and purge the inactive users.
TwitPic – Share your favorite pictures on Twitter. This would be a good way to introduce your new product to your network of followers.
twtQpon – Create exclusive coupons for your business services or products and share them with your Twitter followers.
TwitterHawk – This marketing application helps you connect with consumers in your area and related to the keywords you choose. TwitterHawk will send Twitter users your custom response when they tweet your keyword in locations that you specify. Say you sell shoes and you want your response to reach anyone within a 20 mile radius of your business. When someone 7 miles away tweets about shoes, your response will automatically be sent to that person.
Track This – This application enables tracking of any UPS, USPS, FedEx or DHL shipment. Updates are sent to your Twitter account direct messages whenever your package changes location.
Tweetbeep – Just like Google Alerts, Tweetbeep tracks Twitter conversations that mention you, your business or your products and services. Alerts are sent to you via email.
Twellow - This application is a directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you.
What Twitter applications do you use to manage your Twitter connections?

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