Excuses Excuses Excuses
I’ve been doing the whole social media thing for about two years now. As a digital marketing firm that targets small businesses I am often asked if getting on the social media wagon is worth the ride. My short answer is always YES! Social media is not a fad, but rather a marketing tool that can drive traffic to your website. And who doesn’t want more traffic to their website. And yet, I constantly hear the following excuse being offered up for why small businesses are NOT leveraging social media to grow their business. EXCUSE #1 ”We are too busy.” Response: That’s great, especially in this economy, but if you’re busy, your competition has taken notice, and is doing EVERYTHING they can to take business away from you,
7 Reasons Why Your Small Business Should Be On Facebook
Is your small business on Facebook? If not, you’re one of the few who have stayed away from “The Social Network.” According to recent statistics, more than 750 million people are active on the site, with more than 1 billion expected by some time in 2012. As a small business owner, being able to reach even a portion of that audience would be substantial. Below are seven reasons why your small business should be on Facebook: 1) It’s Easy: Facebook is designed for ease of use. Sure, the company seems to change functions on a whim, but the basics stand pat. Who are your friends and what are they doing? Setting up a page for your business isn’t nearly as simple as establishing your profile, but it’s also not
Yard Sales and Your Marketing
I enjoy a good yard sale. It's amazing how on some Saturday mornings a big yard sale, especially where a whole community is having yard sales, will get me up early. Cleaning out my garage or pulling weeds in the garden rarely motivates me to rise early on a Saturday, but a yard sale ... I enjoy it best when I stop by a yard sale and find a particular item of interest and as I reach out to pick up or touch the item the owner will say, " You know there's a story behind that ..." Do tell me more. I love the stories behind peoples stuff because it makes the item all the more interesting. Have you ever watched the Antiques Road Show? It's a show that let's people bring their stuff (some mighty expensive stuff at times) to a group of
3 Tips To Drive Traffic To Your Website
1. BLOG BLOG BLOG - Make sure your website has relevant, well written blogs. I know, I know ... Greg where am I going to find the time to write a blog? It's like anything else - start with one and grow it from there. Blogs are the greatest, most single way to drive traffic to your website. I will write more about blogs in a upcoming blog - smile. 2. Be active in social media groups that are of the same topic that your website is. This will help you to be seen as an expert in your field and increase visits to your website. Always provide links back to your website when you post to these groups - sort of like leaving a bread crumb for people to follow. If they are interested or even remotely curious, they will click the link to your
Seven Software Programs That Help Me Run My Small Business Everyday
My Dad taught me a long time ago that when it comes to running a small business it’s about working smarter, not harder. To achieve a “working smarter” small business lifestyle that helps me be successful everyday I use the following Software as a Service programs. In full disclosure I am an affiliate partner with the software programs that have an asterisk. If you are interested in taking any of these for a trial run be sure click the links below so I can a little kickback. Freshbooks*– Freshbooks allows me to invoice my clients and get paid fast. It’s that simple. It’s like having my own personal bookkeeper. The thing I love about my Freshbooks account is that I can offer a professional, branded invoicing solution for my
What is Tagging on Facebook and Why is it Important for Your Small Business?
One of the most popular features on Facebook is Tagging. The Tagging function enables you to link posts, photos, links, and status updates to others within Facebook. By Tagging, you’re increasing the connectivity of your Facebook account by letting people you know find out more about your posts. Your friends will then receive notification on their wall that they’ve been tagged, which they can then share with their circle of friends. The Tagging feature can be fun on a personal level, but it can be especially helpful for small businesses. For example, suppose your small business is working on a project for another small business. You can write a Facebook post and tag that other company. Not only are you letting your social network
Small Business Focus, Big Picture Strategy
Cross Creative Marketing is a professional marketing company located in Greenfield, Indiana that supplies services of website design, branding, email marketing, social media, and marketing consulting.
Are you thinking of hiring an Indianapolis based marketing firm? You might want to talk to us first. We provide top web design and our competitive prices rival our Indianapolis marketing firm neighbors. The bottom line is that we can compete and do compete everyday. We have built a reputation for creating a positive return on investment for our clients, and they have told us so. If you are serious about your web success, we can get you there.
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A recommendation from a person with technological knowledge led me to Greg Cross and his company Cross Creative. My contacts recommendation emphasized that Cross Creative worked with small organizations. Greg made clear-cut recommendations on website design and internet marketing. A key part of the process Greg utilized with me was his willingness to sit down and explain things face-to-face and to work with someone I already had being using for my branding and marketing. Cross Creative provides customized, knowledgeable, and practical service that can give your business a premium quality website and digital presence and at a reasonable cost.Dan Miller
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