What would your website tell you what it wanted for Christmas if it could talk? I've listed five things below that I know would be at the top of your website's Christmas Wish List if it could talk. Add testimonials with photos. People like to read other people's experience with your product or service. When someone provides you a testimonial always request a photo. Associating a photo with a testimonial raises the credibility. Don’t have any testimonies on your site? Take some time this week to email your customers and ask. You’d be surprised how many people will provide you a testimony if you ask for it. Check out the testimonial page of BBQ’nFools.com and how they include photos and logos with their testimonials. Update
On January 4, 2010 I made a strategic move to relocate my office from my home to the heart of historic downtown Greenfield, IN. Perhaps more strategic than moving to our new dowtown location, which I am absolutely loving, was to co-share the space with Rocky Walls and Zach Downs of 12 Stars Media Productions. We are calling our new downtown office The Marketing Loft. We have great plans to use the space strategically to serve clients and prospective clients. The move to create The Marketing Loft was three-fold ... 1. To serve our respective clients better 2. To lower our overhead by sharing the expense of office space 3. To be part of the Historic Downtown Greenfield Business District (Cross Creative and 12 Stars are proud
Watch this video to learn some simple Social Media ROI facts from Erik Qualman of Socialnomics.net You Cannot Afford To Do Nothing Whether you are a microbusiness with only 1 or 2 employees, a nonprofit looking to increase donations or a church seeking ways to be more relevant in the community where you serve, social media is something you cannot afford to overlook. You cannot afford to do nothing. The social media tidal wave is here. Are you swimming with the current or against it?
On average I attend 5-7 networking events a month (I really believe in networking). One of the hallmark disciplines that occurs at these networking events is the exchanging of business cards. I estimate that at the end of every month I collect 150-200+ business cards. That’s close to 2,400+ business cards a year (some of you collect way more than that I’m sure). What continues to amaze me as I exchange business cards with people is how many bad, I mean really crappy business cards there are out there. If you grew up where I grew up you were told since you were a little tot “don’t judge a book by its cover.” I have a confession to make: I judge a business by its business card. When another business person hands me their
1. Use .htaccess to redirect the non-www version of your website to the www version. 2. If you think your font is too small, make it bigger! 3. Include an easy to find contact link, e-mail address or phone number on every page of your website. 4. Use a CSS stylesheet to make your website printer friendly and to keep your fonts, colors and links consistent. 5. Fix or remove broken links (external and internal). 6. Add ALT tags to all of your images. 7. Provide the same basic navigation menu on every page of your website. 8. Use the same color for links throughout your website. 9. Spell check your content. 10. If you don’t have an About page, create one. 11. Use your About page to show your brand’s
As a small business owner, we all know that we must wear many different hats — the from the president to the human resources officer to the salesman to the accountant. When it comes to marketing, however, many business owners fall short of time to do the necessary activities to move their businesess forward. Why? Here are a few of my theories: Back Burnered: Marketing is often seen as a “nice to have” – but takes a back seat to other activities which are mandatory (such as payroll or paying taxes). Overwork: Business owners are so overwhelmed with running the business that they leave no time for marketing their business No Direction: The business has no marketing plan to know which marketing activities will
Cross Creative Marketing is a professional marketing company located in Greenfield, Indiana that supplies services of website design, branding, email marketing, social media, and marketing consulting.
Are you thinking of hiring an Indianapolis based marketing firm? You might want to talk to us first. We provide top web design and our competitive prices rival our Indianapolis marketing firm neighbors. The bottom line is that we can compete and do compete everyday. We have built a reputation for creating a positive return on investment for our clients, and they have told us so. If you are serious about your web success, we can get you there.
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